Remember all that nice stuff I wrote in the last post about how I didn't want marble floors or a second car to be the reason that we did not move to Israel? Well, every man has his limit.
A month and a half ago I was sitting in a particularly enthralling Foundations of Fieldwork class, doing what I normally do, which is doodling like a fifth grader, and suddenly I realized that Israel doesn't have Heinz ketchup. This void was a source of great anguish for me during my two years in Shaalavim. However, that was two years, this is a lifetime.
Let me explain the source of my distress. For years I have contended that there is no other line of food where the second best brand lags so far behind the first as ketchup.
Think about it. Is there any other ketchup besides Heinz that you would even think of eating given the choice? Unless one is in dire financial straits one would never even think about going for the bargain brand in the supermarket. It is not just that Heinz ketchup is good, but every other brand is so god awful. Ever tasted the pesach brands? And lets not even go into Israeli brands (tastes like rotten tomatoes mixed with raspberry vinaigrette).
This situation exists in no other food product. Hershey's has Mars, Oreos have Famous Amos, Coke has Pepsi, etc. etc. etc. Heinz ketchup is so much better than anything else that John Kerry came thisclose to being elected because of it (or something like that) (by the way, all you liberals out there who voted for Kerry should be happy that he lost. Power corrupts. Who knows what he would have done to the ketchup had he won-- Presidential version or something-- yuck).
Anyway, getting back to the point, I was getting ready to get in touch with our shaliach and just call the whole thing off when I struck up a conversation with an Israeli friend of mine who was in the same class. She assured me that indeed, Israel does have Heinz ketchup, and if I could not find it five years ago it was only because I was just looking in the wrong places. Furthermore, as more Israelis understand the greatness of Heinz ketchup its proliferation is expanding.
Aliya back on.
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19 comments:
ketchup is disgusting. you'll be better off without it. :-P
You don't seem to follow in your father's footsteps when it comes to ketchup :-)
au contraire Mr. Steg. For us ketchup lovers it is the most important food. It can make anything good
Ketchup is also ohev shalom v'rodeph shalom. If one is eating someone elses food which is awful, one needs only to glop lots of ketchup and nobody's feelings get hurt
I kind of like Pesach ketchup. Okay, I admit it. I really like Pesach ketchup. I stock up every year, like some people do with Pesach coke.
Wonder if they have Pesach Heinz ketchup in Israel. Now there would be a reason for aliyah.
Your contention is not just humorous, it is basically a proven fact. No other product has as much of the market share as Heinz. Thr best writer in America elaborates here http://www.gladwell.com/2004/2004_09_06_a_ketchup.html
It is funny you write this. I have often said "Heinz is the taste of America" - in fact the Heinz company should use that as their motto.
No other ketchup even comes close. When I spent a year abroad in Israel I lamented the fact that there was only Osem.
not true by the way, nothing comes close to hellman's mayo.
Koobydeh - Well, if you mix it together with Heinz like my wife does, you get a FANTASTIC salad dressing!
I don't appreciate the gratuitous remarks about liberals.
Good to hear that a potential deal-breaker got ironed out :). I don't understand what's so special about Heinz ketchup, though. I've tried several different brands of ketchup, and haven't noticed much of a difference between the products. Any explanations would be most appreciated.
trivia question: first product to have a national kosher symbol on it? I could be mistaken, but I believe it was Heinz Baked Beans. So the Heinz company was the first to take the plunge and pay for national kashrut certifaction that has led to the huge industry today that all fat,foodloving, Jews are greatful for today. YAY Heinz.Brad.
I fully agree on Heinz ketchup but there are two other items when brand #2 is not close --
Hellman's mayonaise (ever try the Pesach mayo?)
Tropicanna OJ.
But you're right about the ketchup too.
OOS - there is totally Heinz ketchup here. This post is quite old, and you've moved here already, so I am guessing you've already discovered the Heinz. I am from Pittsburgh - I don't think you can even buy another brand of ketchup there.
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